Even though I already had the honor to visit PartyGaming as well in the main office in Gibraltar and at their IT facility in Cyderabad, I did not have these experiences in my mind when I wrote the headline.
Some days ago, PartyGaming released their annual report for 2007 – which is most probably the single document at the moment that contains the most deep information about aspects of the poker industry. So if you are interested in such topics, it is a must-read! (Or at least a must-look-through.)
It is much too vast to be convered here in a single blog post, I will just go into 1-2 aspects and leave the rest up to you: if you have any questions or are curious about something - just leave me a note in the comments and I can write about it in my next blog posts.
One thing that catched my attention is the curve that displays the amount of players that do not play only one "game". As game relates to the products of PartyGaming, this means that someone does not only play poker, but also enjoys the PartyCasino or plays bingo.
As we can see, the rate of people that play multiple products fell since the beginning of '07. While that might have al lot to with new customers and the marketing channels of PartyGaming, I immediately though about all the poor (or just undisciplined?) people that come to our forums and crying about their money lost at the roulette or black jack tables. Maybe this curve is a shimmer of hope? Maybe it is our players who stick to the rule "do not play casino games" better than ever before? Well, in the above graph it is all about player numbers, and not the revenues. And we certainly do not have a large part of the more than 900,000 players that decide whether to play one or multiple games. So let us have a look on the revenues, where our active & strong players should have a larger influence:
Gosh! The revenues of PartyCasino increase much faster than the poker revenues? In what world do we live? Could this even mean that some of our successful high-limit players contribute to the success of PartyCas... no, I certainly do not want to think about that!
So an honest advice, even though most of you do not need it: do never ever play casino games!
But before I get back to work with thoughts on silly roulette tables, let us have a look on the large scale results of PartyGaming:
As we can see, things are looking bright again for PartyGaming overall. A small gain in poker revenues is more than I even expected last year, because the UIGEA certainly was a huge pain for the Party people. Losing your biggest market and thus market leadership is never funny.
So they are back in business with even a nice increase of revenue and profits in poker! I hope this gives good signals for their marketing team to increase efforts and bring in a lot of new fish in new markets like Russia or Spain or even some asian countries?
About casino, enough was writtin in this blog post. Gamblers never die out - and we should be thankful for it, because not only poker players switch for gambling, but also casino gamblers start playing poker. And there its not only the house winning, but us!
The stock markets reacted positively on the report - the shares are on a new high in 2008: 36 pence. But of course that is still far away from the old days before the UIGEA crippled PartyGaming's gold rush.
I hope you enjoy your weekends - I will be here for you in case you're bored enough ;)