Affiliate marketers tend to spend rather a large amount of time obsessing about Search Engine Optimisation (SEO).
If you do manage an affiliate website, then ensuring that consumers find you on the first page of a Google search is usually of critical importance.
In an interview published this week, CEO Dominik Kofert acknowledges publically that PokerStrategy.com is in fact rather bad at SEO, and that it is not actually a real focus for the company.
In spite of this, the website achieved 1.1 billion pageviews in 2011. Dominik goes on to suggest that the time is up for the old-school focus amongst affiliate marketers on lead generation through SEO-optimised websites.
Create Value
Online consumers today are much smarter and will not be duped by Google-optimised websites whose primary function is to drive low-quality traffic to business partners. Consumers are looking for more value and are far more discerning when they visit an unfamiliar website. Business partners too are demanding higher quality referral traffic from their affiliate partners.
The real success in affiliate marketing comes from building a product that creates value for either the consumer or the business partner or both. If you are thinking of establishing an affiliate website, then the first step is to consider what you can do to bring value to your website visitors and then how you can convert those visitors into high value referrals for your business partner.
Achieving Affiliate Success
Our approach to this value challenge here in PokerStrategy.com is of course to focus on high-quality education material. In so doing, we offer significant value to both our members and our business partners.
We help our members succeed at poker and we bring the highest quality players to the poker tables. The value circle is finally closed since poker operators are happy to offer the best rewards for PokerStrategists.
Watch the Domink Kofert interview with CasinoAffiliatePartners.com
The PokerStrategy.com Affiliate Programme
We run our own affiliate programme, not focused on rewarding low value leads, but instead offering the highest rewards for referred visitors with a real interest in learning poker. Visit our Tell A Friend page where you can find out more about our affiliate system and instantly create your own referral link. If you do manage your own affiliate marketing website, perhaps now is the time to forget about SEO.
Visit CasinoAffiliatePartners.com to watch the entire interview with Dominik or read the transcript.



The article title is “University of Gaming” and starts by
wondering what is there to study in the game of poker. “Sure isn’t it just a
game of chance?” asks the reporter. He paints a vivid picture of Dominik responding
by jumping from his chair and scribbling graphs and formulas on the whiteboard
in his office; explaining that this assumption is the greatest enemy in poker.
The professional and winning poker player relies on statistics, mathematical
game theory and discipline.


